Twitter is more common than Facebook among Fortune Global 100 businesses

03/17/2011 | MarketingProfs

Fortune Global 100 business are more likely to have a Twitter account than a Facebook page, Burson-Marsteller reports. Twitter accounts were held by 77% of the firms on the list, compared with 61% that had Facebook pages associated with their brands. About nine out of 10 Twitter-using companies on the list said they used the service as a public relations tool, and four in 10 said they used it as a customer-service application.

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