Droga5's first work for Coke Zero shows two men filling out their NCAA basketball tournament brackets at the office when they are interrupted by the boss. A narrator ensures the "bracketologists" that goofing off at work is an American tradition dating back to the Founding Fathers, who are shown in a flashback worrying about a "freshman point guard" and picking America. "It celebrates guys being guys," says Pio Schunker, Coca-Cola's head of integrated marketing communications.
Droga5's first work for Coke Zero ties into March Madness
SmartBrief Job Listings for Media
|Sales Marketing, Project Manager||
Pandora Media, Inc.
|Senior SEO Strategist||
|New York, NY|
|Business Development Associate||
inMarket Media LLC
|Product Marketing Manager||
|San Francisco, CA|