Political, Olympic ads buoyed overall 2012 ad spending

03/17/2013 | MediaPost Communications

Olympic and U.S. political ads in the third quarter -- when spending rose 7% from a year before -- helped boost 2012's overall ad spend 2%, Nielsen reported. In the fourth quarter, a 1% gain in auto advertising helped keep that sector as the top spender for the year. Notable among other categories: Phone and wireless ad spending rose 28% in the final quarter.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR