Political, Olympic ads buoyed overall 2012 ad spending

03/17/2013 | MediaPost Communications

Olympic and U.S. political ads in the third quarter -- when spending rose 7% from a year before -- helped boost 2012's overall ad spend 2%, Nielsen reported. In the fourth quarter, a 1% gain in auto advertising helped keep that sector as the top spender for the year. Notable among other categories: Phone and wireless ad spending rose 28% in the final quarter.

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