Drugmakers continue investing in IT, study shows

03/17/2014 | Drug Store News

More than 70% of respondents to an IMS Institute for Healthcare Informatics survey said drugmakers are prioritizing investments in social media, customer relationship management or integrated multichannel marketing strategies. Big drugmakers need to reduce operating costs at a time when drug prices are under pressure worldwide, and many will focus on sales, marketing and administration costs by selective insourcing and outsourcing, shifting of resources and implementing new technology. Survey respondents also said new mobile applications for patients and physicians are becoming more vital for boosting engagement.

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