How lifetime product guarantees can attract lifelong customers

03/17/2014 | Adweek · Adweek

L.L. Bean, The North Face, Bogs and Davek are among the brands that still offer lifetime promises to satisfy customers. Despite the inconvenience of returns, the tactic builds loyalty, creates positive word of mouth and can offer a competitive edge for new brands looking to feel more established. "The satisfaction guarantee is a relative rarity, but with the power of social media, it can become a marketing opportunity," customer-service consultant Micah Solomon said.

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Adweek · Adweek

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