IRI: Kellogg, Frito-Lay at top for successful launches in 2013

03/17/2014 |

The Kellogg Co.'s Special K Pastry Crisps and Frito-Lay North America's Tostitos Cantina Tortilla Chips and Doritos Jacked ranked among the best product launches last year, according to IRI's 2013 New Product Pacesetters Report. Special K Pastry Crisps was third on the list with $100.6 million in sales while the new Tostitos product raked in $100.3 million for fourth place and Doritos Jacked, in ninth place, brought in $25.9 million. "New product innovation is more important than just dollars, though. It builds excitement, buzz and competitive advantage," said Larry Levin, executive vice president and practice leader for IRI.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Culinary Arts Chef Instructor
The Culinary Institute of America
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations