Lionsgate uses online channels to reach niche audiences, CEO says

The best way to reach audiences of TV shows such as "Mad Men" and "Orange is the New Black" is through online channels and mobile applications, said Lionsgate CEO Jon Feltheimer. "If you narrow focus and look at a fragmented audience, that's the way to reach audiences we want to reach and monetize content in a more effective way," Feltheimer said, noting that Lionsgate devotes at least 25% of its marketing budget to digital.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL