Lionsgate uses online channels to reach niche audiences, CEO says

The best way to reach audiences of TV shows such as "Mad Men" and "Orange is the New Black" is through online channels and mobile applications, said Lionsgate CEO Jon Feltheimer. "If you narrow focus and look at a fragmented audience, that's the way to reach audiences we want to reach and monetize content in a more effective way," Feltheimer said, noting that Lionsgate devotes at least 25% of its marketing budget to digital.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA