Repurpose content to reach a wider audience

03/17/2014 | SCORE Small Business Success Blog

Repurposing content can allow you to get more value from your marketing materials by repackaging your ideas as webinars, blog posts or white papers, writes Jeanne Rossomme, president of RoadMap Marketing. Possible advantages of this strategy include improved search-engine results and the chance to reach new consumers in content forms they prefer.

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