E-mail newsletters are best at engaging customers when sent regularly, chock full of useful information and branded clearly to set them apart, writes Jonathan Long. It's also important to set a goal for the newsletter, such as driving website traffic, and test different subject lines for effectiveness, Long writes.
Tips for more effective e-mail marketing
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||