Upsight matches user analytics with immediate monetization actions

03/17/2014 | VentureBeat

Upsight is the rebranded platform from recently merged mobile marketing company PlayHaven and analytics firm Kontagent that will provide developers tools for tracking user behavior and monetizing results. Upsight is promoting itself as a "one-stop shop" for user analytics and immediate virtual marketing, a service that is usually served through a variety of third-party platforms. The companies said they track more than 500 billion mobile app activities each month, an increase of 26% since the merger.

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