Howard Dean rose because he let online users build his "brand"

03/18/2004 | iMedia Connection

Howard Dean managed to go from a peripheral political figure to a strong candidate for the presidency by giving control of his message to an online world of bloggers, writes columnist Lee Watters. One lesson here is that the "brand" was built at a grassroots level, not from the top down, Watters writes.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY