Online spend will grow, despite economic woes

03/18/2008 | Mediaweek

U.S. online ad spending in 2008 will grow 23% to $25.9 billion, even as concerns mount about an economic slowdown, according an upcoming eMarketer report. Indeed, the slowdown could make the Web segment more appealing to budget-conscious marketers, who want to make sure they're getting the biggest return possible on their ad dollars, according to David Hallerman, senior analyst at eMarketer.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY