Authenticity key to Jack in the Box social-media effort

03/18/2009 | Los Angeles Times (tiered subscription model)

A social-media campaign dubbed "Hang in there Jack" garnered 4.8 million hits for its video clips and 81,000 get-well messages for the Jack in the Box company mascot. The campaign focused on the mascot's recovery from "injuries" sustained in a Super Bowl spot. The quickservice chain gave users a voice in the effort -- taking down only those posts and clips it considered in poor taste or profane, according to this article.

View Full Article in:

Los Angeles Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Financial Systems
Boscov's Department Store, LLC
Reading, Pennsylvania
SEO Manager
Bed, Bath & Beyond
Union, New Jersey
Beauty Senior Marketing Manager
Seattle, Washington
Specialty Retail - Development Manager
The Container Store
Coppell, Texas
Outside Sales Representitive
Purity Cylinder Gases, Inc
Lansing, MI