File under "Drastic Measures"

Mark Heuer is one job candidate who really got his face in front of potential employers. The 45-year-old sales and operations manager rented a 14-by-48-foot Clear Channel billboard on Milwaukee's Highway 45 for 30 days, where 60,000 drivers a day can see his image and a link to his personal Web site. He won't say what it cost beyond: "It set me back pretty good."

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Milwaukee Journal Sentinel (tiered subscription model)

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