Jell-O signs "Dancing With the Stars" winner

03/18/2009 | Brandweek

Brooke Burke, a winner of TV's "Dancing With the Stars" competition, will tout the antioxidant benefits of Jell-O's new varieties in a campaign that includes print, TV and online efforts. Kraft Foods has tapped into the "superfruit" trend with strawberry acai and raspberry gogi Jell-O varieties.

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