Reebok targets women with new product lines

03/18/2009 | Advertising Age (tiered subscription model)

Reebok, which has seen its share of the U.S. footwear market drop from almost 9% in 2005 to 2.5% last year, hopes to regain its sales momentum by refocusing on its core female market. The company, with Cirque du Soleil, is creating a new workout routine called Jukari, and is preparing a big sales push for two new fitness shoe lines for women, according to this article.

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