Unilever pulls out stops with Lux rollout in Asia

03/18/2009 | Advertising Age (tiered subscription model)

Unilever and ad shop JWT, Tokyo, are launching a seven-minute film starring Catherine Zeta-Jones to introduce Lux Super Rich Shine in China, Japan and Taiwan. The film, to be launched online, is at the heart of an integrated campaign and centers on a top-secret lab developing a formula to make hair rich and shiny.

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