Unilever pulls out stops with Lux rollout in Asia

03/18/2009 | Advertising Age (tiered subscription model)

Unilever and ad shop JWT, Tokyo, are launching a seven-minute film starring Catherine Zeta-Jones to introduce Lux Super Rich Shine in China, Japan and Taiwan. The film, to be launched online, is at the heart of an integrated campaign and centers on a top-secret lab developing a formula to make hair rich and shiny.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Product Marketing Manager
Urban Airship
San Francisco, CA