Ad spending is on the rebound after 2009 declines

03/18/2010 | Advertising Age (tiered subscription model)

U.S. advertising spending began to recover in the fourth quarter of 2009, but still fell 12.3% for the year, with the worst losses in magazines, radio and newspapers, Kantar Media reports. The upward trend has continued in early 2010, but will depend on consumer confidence. "As we get deeper into 2010, the pace of consumer activity will be a key determinant of the strength and durability of the advertising recovery," Kantar's Jon Swallen said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY