AMC, Jolt Energy Drink team up on "Breaking Bad" campaign

03/18/2010 | Mediaweek

AMC and Jolt Energy Drink have struck a cross-marketing arrangement tied to the March 21 return of the network's "Breaking Bad" drama. While Jolt gets advertising considerations online and on TV, the new season of "Breaking Bad" will get a special mention on 1 million cans of the energy drink that are distributed in 6,000 retail locations.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA