AMC, Jolt Energy Drink team up on "Breaking Bad" campaign

03/18/2010 | Mediaweek

AMC and Jolt Energy Drink have struck a cross-marketing arrangement tied to the March 21 return of the network's "Breaking Bad" drama. While Jolt gets advertising considerations online and on TV, the new season of "Breaking Bad" will get a special mention on 1 million cans of the energy drink that are distributed in 6,000 retail locations.

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