Recipes on packages get updated, but gently

03/18/2010 | Wall Street Journal, The

Staffs in test kitchens for Campbell Soup, Nestle and other food makers are developing recipes that reflect the growing sophistication of American eaters, but are not too trendy or difficult. Recipes that appear on soup labels and product boxes can boost sales and become classics that are enjoyed for generations.

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Wall Street Journal, The

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