4 ways social media marketers are tapping into March Madness

03/18/2011 | USA Today

Brands are using the buzz surrounding the NCAA basketball tournament to drum up social chatter of their own. Coca-Cola is spending about a fifth of its March Madness marketing budget on social media efforts, up from 2% in 2009; Hershey's is offering its Facebook fans a chance to win $1 million by shooting a half-court basket at the 2012 tournament; and Unilever is posting war stories from tournament legends such as Magic Johnson in a bid to get its Facebook fans talking.

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