Ads in defense of Taco Bell's beef appear to be working

03/18/2011 | MediaPost Communications

Taco Bell's ad blitz launched to defend the chain against allegations that its beef was less than pure seems to be paying off in better positive buzz, according to the latest YouGov BrandIndex. The chain's buzz rating plummeted after the claims were made public in a lawsuit, but began rising again after Taco Bell launched its "Thank You for Suing Us" campaign.

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