Can Starbucks brew up better innovation?

03/18/2012 | Seattle Times, The

Starbucks is getting serious about innovation, says Chief Financial Officer Troy Alstead. The days when the company's research and development team could win plaudits with a new seasonal beverage are long gone, Alstead says, and the coffee giant is seeking more strategic and far-reaching breakthroughs. "Our innovation had become less innovative," Alstead noted. "And while innovation around Frappuccino is a wonderful thing, it's not the kind of hallmark innovation we needed."

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