Analysis: Hashtags could help Facebook close its immediacy gap

03/18/2013 | Adweek

Some marketers say they are pleased to learn that Facebook is considering adopting hashtags. "If Facebook does adopt the hashtag, it will bring the feature to its biggest platform yet and conceivably bring more marketers than are currently on Twitter (definitely more than are on Google+ or Instagram)," writes Tim Peterson. Facebook's past de-emphasis of real-time posts has left Twitter "a far better platform for immediacy and virality," Digitas' Jordan Bitterman says.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
TAX MANAGER
Ralph Lauren
Lyndhurst, New Jersey
Marketing Campaign Planner: Bloomingdale's, New York, NY
Bloomingdale's
New York, New York
MERCHANDISE BUYER - Run and Fitness
TJX Companies Inc.
Fort Collins, Colorado
Compensation Manager
TJX Companies Inc.
Framingham, Massachusetts
Product Manager
Crate and Barrel
NORTHBROOK, Illinois