Chartbeat's dashboard reveals high engagement below the fold

03/18/2013 | Advertising Age (tiered subscription model)

A new dashboard by Chartbeat shows how much time readers spend in front of digital ad units on websites, providing a sales tool for publishers trying to convince brands of the value of their real estate, writes Jason Del Rey. A Chartbeat study demonstrates that higher engagement times on Web pages lead to higher ad recall and that below-the-fold "engaged time" was higher than suspected.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY