Chartbeat's dashboard reveals high engagement below the fold

03/18/2013 | Advertising Age (tiered subscription model)

A new dashboard by Chartbeat shows how much time readers spend in front of digital ad units on websites, providing a sales tool for publishers trying to convince brands of the value of their real estate, writes Jason Del Rey. A Chartbeat study demonstrates that higher engagement times on Web pages lead to higher ad recall and that below-the-fold "engaged time" was higher than suspected.

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