Consumers more open to e-mail buying, but want mobile optimization

03/18/2013 | MobileCommerceDaily.com

Nearly two-thirds of consumers say they would be willing to make a purchase from an e-mail they read via mobile, but 4 in 5 say they would delete an e-mail that isn't mobile optimized and nearly a third would go further and unsubscribe, according to a study by BlueHornet. "Consumers are getting super savvy. Several folks said this is 2013, we expect more from companies, they should have their stuff together in this respect," said BlueHornet's Susan Tull.

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