How a cheese shop found capital through Kickstarter

03/18/2013 | Washington Post, The

Carolyn Stromberg secured $45,000 in private loans to open her own wine-and-cheese shop in Washington, D.C., but she was still about $12,000 short. She turned to the crowdfunding platform Kickstarter, and she used social media to spread the word about her campaign. She managed to surpass her goal within a month after receiving donations from 160 backers, about half of whom were strangers. "I had to be a little shameless in terms of promoting," Stromberg said. She also had to offer special perks to contributors.

View Full Article in:

Washington Post, The

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide