Marketers fret over dot-com disclosure rules

03/18/2013 | Adweek

The Federal Trade Commission has updated its rules for dot-com disclosures and disclaimers, but the new guidelines leave online advertisers with plenty of work to do. Hyperlinked or pop-up disclaimers might not cut it, the FTC warns, meaning marketers will have to get creative to provide full disclosures in tweets, mobile ads and other space-constrained formats. "The FTC won't relax enforcement just because the ad is in a constrained space. Marketers will need to figure it out," says advertising lawyer Linda Goldstein.

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