Marketers will keep milking cookies, experts say

03/18/2013 | Digiday.com

Mozilla's decision to block third-party cookies from its browser by default won't spell doom for the online advertising business, executives and industry experts say. Web users will happily grant permission to receive cookies if doing so improves their browsing experience or gives them access to the best online content, explained Stuart Meyler, the president of Beeby Clark + Meyler. "Ultimately, it comes down to value," Meyler said.

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