Sesame Workshop brings Look and Find book series to mobile app

03/18/2013 | Mobile Marketer

Sesame Workshop's Look and Find Elmo on Sesame Street application uses pictures, games and voice items to develop memory and organizational skills for children ages 2 to 6, writes Lauren Johnson. The iOS app is a variation on a Look and Find book series. Children "just love the sense of discovery and play in those books. Because we always aim to place books into kids' hands wherever they may be, it was a natural choice to bring Look and Find into the mobile arena," says Sesame Workshop's Betsy Loredo.

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