Vivaldi's social-currency index cites top brands

03/18/2013 | MediaPost Communications

Subway scored highest in social currency, as ranked via six weighted criteria by Vivaldi Partners. The brand "continuously manages to sell promoted deals without pushing the advertising theme too far," Vivaldi says. Google, Target and Heineken followed in the rankings, with Verizon and Dunkin' Donuts tying for fifth place.

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