Cracker Barrel cheese debuts "Deliciously Different" campaign

03/18/2014 | MediaPost Communications

Kraft Food Group's Cracker Barrel brand has teamed with Droga5 New York to create an integrated "Deliciously Different" campaign with a TV ad that features an intruder enjoying the cheese with some crackers and wine in a stranger's kitchen. "With our 'Deliciously Different' campaign and 'Late Night' spot, we set out to reflect the brand's unique voice and create communications that are atypical of the category, in the same manner that our cheddar cheese product stands apart from the rest," said Camille Vareille, brand manager.

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