Innovators must know their industry, says Mark Cuban

03/18/2014 | CNNMoney/Fortune

Cuban

Innovators need a deep understanding of their industry to make sure their ideas aren't simply duplicating other people's mistakes, says entrepreneur Mark Cuban. "It's not that the current pitch couldn't succeed, it's the fact that the entrepreneur doesn't have any idea what worked or didn't work from the previous failures," he says.

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