Live prototyping can offer feedback at a lower cost

03/18/2014 | Harvard Business Review online/HBR Blog Network

Live prototyping puts a rough version of a proposed product or service into the environment where a consumer would find it, but at a lower cost than a full-scale pilot, write David Aycan and Paolo Lorenzoni, business designers with IDEO. They detail the differences between live prototyping and other methods, as well as the benefits and potential problems involved.

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