Opinion: Facebook's pivot brings growing pains for marketers

03/18/2014 | MarketingMagazine.co.uk (U.K.)

Facebook has evolved from a pure social network where brands engaged customers into a platform for ad targeting in the past year, a move designed to part brands from their ad budgets while providing massive reach, writes Chris Buckley. "Facebook's mentality has always been that it learns quickly, and what it seems to have learned is that media budgets are bigger than social ones," Buckley writes.

View Full Article in:

MarketingMagazine.co.uk (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY