The secret to effective startup branding

03/18/2014 | GeekWire

One way to jump-start the marketing efforts at your startup is to think about your business as if it were a person, according to Stanley Hainsworth, who has worked with brands such as Nike and Starbucks. "You should think about the attributes of that person: What they say, what their values are, how that person acts, what it sounds like, what language it uses," he said. Also, think about who might use your product and how you want it to make them feel.

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