What Big Data means for marketers

03/18/2014 | CNNMoney/Fortune

The nebulous term Big Data has one direct application for marketers that's easy to understand: clearer audience definitions for stronger campaigns. Rocket Fuel helped Toshiba use data-driven ad placement to learn that travelers and wine lovers were its target market, helping Toshiba achieve an 800% return on ad spend for Kira Ultrabooks.

View Full Article in:

CNNMoney/Fortune

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA