What Big Data means for marketers

03/18/2014 | CNNMoney/Fortune

The nebulous term Big Data has one direct application for marketers that's easy to understand: clearer audience definitions for stronger campaigns. Rocket Fuel helped Toshiba use data-driven ad placement to learn that travelers and wine lovers were its target market, helping Toshiba achieve an 800% return on ad spend for Kira Ultrabooks.

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