Coors Changes Flagship Name

03/19/2002 | Denver Rocky Mountain News

Adolph Coors reportedly is changing its flagship name from "Original Coors" to "Coors Original," coinciding with the company's announcement of a brighter, bolder package in metallic gold to boost shelf presence. The new name and packaging, which are to appear on store shelves in mid-April, provide a closer link to other company products, including Coors Light and Coors Non-Alcoholic.

View Full Article in:

Denver Rocky Mountain News

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN