Baseball's marketing game starts before the season

03/19/2007 | Los Angeles Times (tiered subscription model)

A baseball battle is brewing in Los Angeles, where the hometown Dodgers are facing a marketing challenge from the Los Angeles Angels of Anaheim, which play their home games in nearby Orange County. The Angels are recruiting new fans with a campaign that includes ads on 1,200 billboards. The Dodgers are countering with a campaign urging fans to, "Get Into the Blue."

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