IAB president-CEO says farewell to Ad Age readers

03/19/2007 | Advertising Age (tiered subscription model)

Randall Rothenberg, the new president-CEO of the Interactive Advertising Bureau, offers parting words to readers of the Advertising Age column he has penned over the last decade. "No greater challenge or opportunity has ever faced incumbent marketers and the media and advertising people who serve them, Rothenberg writes of the contemporary media landscape.

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