The new dawn of the 'experience store'

03/19/2007 | NYTimes.com

Samsung doesn't sell anything in its first U.S. store -- the company simply invites customers to walk into its expensive Manhattan location and spend time experiencing its various products. The concept could be traced to the 1800s, when department stores transformed their sales floors into areas filled with demonstrations and educational seminars, but the new high-tech version is catching on with some major retailers.

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