Strong standards, strong brands

03/19/2007 | Brandweek

The majority of adult consumers are more likely to buy a company's products if they believe in the brand's ethical standards and humanitarian work, a study found. Coca-Cola has made efforts toward water sanitation in Kenya, and Microsoft touts programs for health-care and poverty reduction.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC