Viacom wants to weave its own Web

03/19/2007 | NYTimes.com

Viacom, through its network of 44 MTV Network-managed Web sites mostly aimed at young users, has even more at stake than other TV networks in trying to capture ad dollars from online video. This need to keep direct links to users under age 34 is one of the key factors behind its $1 billion copyright-infringement lawsuit against Google unit YouTube, which is trying to capture the same segment of the audience.

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