Many users over 45 say Web content, ads not aimed at them

03/19/2008 | MediaPost Communications

Web content and ads are aimed at their younger counterparts, according to the majority of Web users 45 and older who participated in a survey for BurstMedia. Just around 37% of respondents aged 45 to 54 said they believe Web sites were crafted to appeal to their age group, while around 73% of respondents in this demographic expressed the belief that online ads are geared toward younger consumers.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY