Nickelodeon's online message: We've got game

03/19/2008 | CNET

Viacom's Nickelodeon will spend $100 million on an aggressive strategy to develop about 600 original games for its Web sites that will be tied to shows such as "Dora the Explorer." "What video is to TV, games are to the Web," said Steve Youngwood, executive vice president for digital media at Nickelodeon. "For us to be relevant to our audience, that is where we need to put our investment."

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