How big is too big?

03/19/2009 | Advertising Age (tiered subscription model)

Biggs Gilmore, Kalamazoo, Mich., is on a roll, according to Andy Gould, the indie shop's SVP, executive creative director, citing recent account wins and double-digit annual growth. But now the agency is facing a dilemma: How much expansion can it undertake without losing the smallness that makes the shop special?

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