IHG finds success with Expedia, Hotels.com in hybrid business model

03/19/2009 | Travel Weekly

After being "off the shelf" at Expedia and Hotels.com for four years, InterContinental Hotels Group counts the booking sites as its top revenue producers among online agencies for its hotel owners. Under a hybrid business model in which transaction and advertising elements are mixed, InterContinental connected more than 4,000 properties from its central reservations system to Expedia in November.

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