Make the most of negative publicity

03/19/2009 | Search Engine Guide

Negative blog publicity can be a channel for your own social media strategy, according to Mack Collier. While promoting a product in a blog comment would be considered rude, responding to a negative post with a reasoned reply is "an invitation to address these blog readers and better explain yourself to them and connect with them," Collier writes.

View Full Article in:

Search Engine Guide

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Cincinnati, OH
Ad Trafficker
Austin, TX