Carat takes on media duties for Smucker

03/19/2010 | Adweek

Aegis' Carat will handle traditional and online media buying and planning for J.M. Smucker, which owns Pillsbury, Eagle and Folgers and last year devoted $125 million to measured media spending. The move followed a review, consolidating all Smucker's media assignments with Carat.

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