How to avoid a chocolate meltdown

03/19/2010 | SmartBrief/SmartBlog on Social Media

Chocolate's great -- but the trouble is, everyone already knows it, writes Andy Sernovitz. That parallels a problem all great brands face: How can you keep people talking when everyone already knows your product is awesome? Sernovitz suggests rolling out add-ons to your original product, and treating longtime customers with special care, using dedicated events to make them feel valued and create word of mouth.

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